Mobifone
Client | MobiFone Region 5
Event Production & Operations | AAA
Show Director | Viet Tu
And the entire project team!
Elevating a conventional commercial project, AAA team and director Viet Tu transformed the MobiFone Region 5 Launch into a highly artistic experience, a rarity for its time. Opting for the historic Hai Phong Opera House over conventional event venues established a distinctive backdrop. This strategic spatial choice successfully positioned the client's brand far beyond the standard, predictable approaches typically adopted by telecom providers in the market.
The show's content was meticulously curated under a unified creative direction. Participating artists delivered elegantly staged, sophisticated, and highly performative acts, where classical art elements were thoughtfully adapted to resonate with broader mass audiences. This seamless integration ensured the program retained its profound artistic integrity without sacrificing the accessibility expected of a commercial corporate event.
Crucially, this project laid the foundation for a multi-year partnership between the AAA team and director Viet Tu. This collaboration would continue to flourish through subsequent landmark productions, including the Hermès Boutique Inauguration in 2009, the Vietnam Airlines SkyTeam Global Alliance Integration Ceremony in 2010, and pioneering international 3D Ballet projects in the years that followed.
