DAVINES HAIR SHOW & HAIR CONTEST 2017

On the occasion of the 10th anniversary of the Davines Hair Show & Hair Contest in Vietnam, Dream Studio accompanied Davines Vietnam and Dep Magazine to create an art space inspired by the Holi festival of India. Through contemporary theatrical language, the program aimed to discover and honor diverse perspectives on beauty.

That spirit was realized through a space filled with colors, where music, lighting, movement, and hair styling art were connected in a unified experience. Inspired by the color powder throwing ritual of the Holi festival, Dream Studio developed the stage as a “dance of colors”, recreating the spirit of freedom, connection, and spreading positive energy. 

Davines Hair Show & Hair Contest 2017 possessed a stage spanning nearly 400 square meters along with an LED screen system of equivalent area, setting a record for the largest show stage in Vietnam at the time. The lighting system was specifically designed for each layer of performance space, contributing to enhancing the visual experience and highlighting the hair collections on stage. The stage was also designed following a minimalist language, absolutely flattened, aiming to blur the space between the artists and the audience.

For Dream Studio, Davines Hair Show & Hair Contest 2017 transcended the boundaries of a hair fashion show. The show stood as the multi-sensory intersection of theatrical art, music, and visual effects, honoring beauty and marking not only a decade of Vietnam’s most prestigious hair show, but also the 10-year milestone of Dream Studio leaving the creative imprint on this legendary series.