D'LE ROI SOLEIL TAN HOANG MINH EVENT

Marking the launch of the D’ Le Roi Soleil project, Dream Studio developed the program as an artistic experiential journey inspired by its very name, Le Roi Soleil - the Sun King, a symbol of France's golden age. Instead of choosing the familiar structure of a real estate launch, the entire event was crafted as a performance night, where architecture, music, and art co-narrated the story of the lifestyle the project aimed for.

The event space was sculpted in the spirit of contemporary European aesthetics. Right from the guest reception, the sounds of the harp, a classical quartet, and the lighting design created the atmosphere of an art theater, guiding guests into the world of D’ Le Roi Soleil before the project was officially introduced.

The highlight of the program was the opening performance combining contemporary ballet and music, featuring artist Linh Nga and harpist Y Nhi. At the climax of the performance, a symbolic key appeared as a visual representation of opening the door to D’ Le Roi Soleil, simultaneously leading to the Chairman's appearance to officially announce the project.

Throughout the program, Dream Studio built an artistic journey featuring artists Duc Tuan, Tran Manh Tuan, and Hong Nhung with ballet and classical ensemble performances. Masterpieces such as “Music of the Night”, “Thiên Thai”, “Hạ Trắng”, and “O Sole Mio” served not only as musical performances but also contributed to depicting the project's luxurious, elegant, and distinctly European spirit. This was also one of the pioneering events in high-end real estate launches, where the artistic experience was placed at the center to convey brand value, replacing the presentation-heavy project introduction model that was prevalent in the market at the time.

For Dream Studio, D’ Le Roi Soleil was not merely a real estate launch event, but a way to translate brand value into an artistic experience. Through the project, Dream Studio continued to pursue an approach where the stage becomes a storytelling medium, enabling architecture, culture, and lifestyle to converge into a highly emotional and symbolic experience.