LUNG LINH SAC VIET CHARITY MUSIC FESTIVAL

Client |

As part of the 2012 Da Nang International Fireworks Festival, "Lung Linh Sac Viet - Bien va Giai nhan" (Shimmering Vietnamese Colors - The Sea and the Beauty) was one of the largest-scale music festivals in Da Nang at the time. Developed as a charity arts program, the project also posed the challenge of how to tell the story of a young, dynamic, and vibrant city through the language of music, stagecraft, and performance art.

For Dream Studio, the program's greatest challenge was not the scale of the artists or the number of performances, but in building a content structure cohesive enough to connect various layers of material. From music, fashion, and dance to documentaries and social activity segments, the entire program was developed as a continuous journey, revolving around the imagery of the sea and the beauty of Da Nang—a land likened to a "beauty" in constant transformation.

On that foundation, Dream Studio wove 23 performances into a continuous flow of emotion. The program opened with the image of fishermen and sails heading out to sea, guiding the audience through layers of content regarding the sea, culture, people, and the development of Da Nang. From songs like "Mai dinh lang bien" and "Thien Thai" to a series of performances featuring a youthful, integrative spirit and fashion inspired by nautical themes, every segment was connected to clarify the theme of "The Sea and the Beauty."

The highlight of the program was the stage system, developed from the image of sails at sunrise, evoking Da Nang's aspiration to reach out to the open sea. The entire space was equipped with the P7 LED system, which was newly introduced to Vietnam at the time, combined with a high-end sound and lighting system and large-scale performance solutions. The stage design was crafted to create an immersive experience for over 6,000 spectators at the Tien Son Sports Palace while meeting the requirements for live broadcast on VTV.

Alongside top-tier artists such as Tuan Ngoc, Tran Thu Ha, Quang Linh, Thu Minh, Le Quyen, Tung Duong, Ha Anh Tuan, Phuong Linh, Uyen Linh, Phuong Vy, Thao Trang, and the group Nam Dong Ke, the program also featured dance troupes and a cast of models, beauty queens, and supermodels showcasing collections by designer Kelly Bui. The diversity of artists and forms of expression was organized into a unified structure, creating a music festival that was both highly entertaining and artistically profound.

Notably, "Lung Linh Sac Viet - Bien va Giai nhan" carried a clear social significance, as all proceeds from ticket sales and sponsorships were dedicated to supporting the poor and people with disabilities through charitable programs. For Dream Studio, this project demonstrated how performance art can simultaneously create aesthetic value, connect the community, and contribute directly to meaningful social goals.

Through "Lung Linh Sac Viet 2012," Dream Studio continued to pursue an approach to large-scale music festivals as structured cultural experiences, where music, stagecraft, and technology not only serve the performance but also contribute to the local area and spread noble community values.