VAECO CUSTOMER CONFERENCE OF VIETNAM AIRLINES

Taking the theme “Perfect for Flight”, the VAECO Customer Conference 2016 was developed by Dream Studio and AAA as an opportunity to pay tribute to accompanying partners, while firmly affirming the capacity and development orientation of the Vietnam Airlines Engineering Company Limited (VAECO) in the field of aviation maintenance.

Instead of opening with a traditional ritual, Dream Studio and AAA chose performance language to articulate VAECO’s brand identity. The “Perfect for Flight” act with the opening LED dance group recreated the image of aviation technology, aircraft engines, and the precise spirit of the engineering industry through lighting, movement, and visual language. This was not only a performance act but also a visual introduction to the core values of the enterprise: engineering, safety, and innovation.

The program was built with a neat structure, connecting the conference agenda, the tribute ceremony, and the art performances. Songs like “Feeling Good” and “Bay” along with the performance of the choir and the quartet group were harmonized with the visual system to create a continuous emotional flow between the brand and art. The partner honoring segments were also integrated into the program structure instead of being separated as an independent segment helping to maintain the rhythm and connection of the entire experience.

Through the stage, music, and visuals, Dream Studio and AAA intuitively conveyed the “Perfect for Flight” spirit, contributing to consolidating the relationship between VAECO and its partners while affirming the image of a professional and modern aviation brand.